Content Marketing Automation

Using Social Media for Measurable and Actionable Results

More and more, marketing departments are being asked to demonstrate the value of social media activity.

Presence doesn’t always have a business function and visibility doesn’t provide solid metrics for ROI. The question most B2B marketers must ask is: How can I show that I’ve reached prospects in these popular venues and helped turn them into loyal customers?

In this enterprise social media guide includes:

  • Essential Ways Businesses Should Leverage Social Media
  • 3 Things Required for Positive ROI
  • Best Practices for Measuring and Monitoring Analytics

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Enterprise Social Media Guide by John McTigue

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