Enterprise Social Media

Demonstrate Social Media ROI

More and more, marketing departments
are being asked to demonstrate
the value of social media activity.
Presence doesn’t always have a business function and visibility doesn’t provide solid metrics for ROI. The question most B2B marketers must ask is: How can I show that I’ve reached prospects in these popular venues and helped turn them into loyal customers?

In this enterprise social media guide includes:

  • Essential Ways Businesses Should Leverage Social Media
  • 3 Things Required for Positive ROI
  • Best Practices for Measuring and Monitoring Analytics

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Enterprise Social Media Guide by John McTigue

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